Start with the job.
Regular upkeep, a deep clean, a move, and a commercial space need different scopes. I connected customer segments to clear service categories rather than one generic cleaning offer.
04 / Adri’s Pro Clean
A clear scope.
A considered quote.
Turn different cleaning needs into clear expectations and a useful quote.
- My contribution
- Co-founder. Customer segments, positioning, pricing communication, and quote experience.
- Team context
- Family service business; Adriana and Guillermo currently own and operate it.
- Stage
- Service business
- Delivered
- Service menu and walkthrough-to-quote journey.
Quote journey / reconstructed
- ChooseIdentify the cleaning need.
- VisitWalk through the property.
- ScopeAgree what is included.
- QuoteReceive a written price.
Scope comes before price and booking.
Key decisions.
Explain the price process.
A credible quote depends on the property. The journey uses a walkthrough and agreed scope before a written price. It adds a conversation, but makes expectations explicit.
Make delivery personal.
The website introduces Adriana and Guillermo, the current owners and hands-on operators. Their visibility connects the service promise to the people delivering it.
Outcome & next step.
A customer journey that explains the service, scope, and price process before booking.