Jeisson Guerrero Estrada
Business co-founder and UX researcher connecting customer needs with business strategy to define what to build, who it serves, and why it matters. Experience translating research into product direction, pricing, positioning, prototypes, and customer-facing experiences; graduate study in Human Centered Design & Engineering.
Experience & selected projects
Birth With Comfort & Adri’s Pro Clean · Co-founder
- Helped shape customer focus, pricing, positioning, marketing, brand identity, and websites alongside service specialists.
- Delivered customer-facing websites presenting service information, packages, and consultation or walkthrough booking.
HeyLily · Product Strategy & Entrepreneurship
UW Venture Launch · January–March 2026
- Connected discovery and product direction for an AI scam-protection venture concept.
- Connected discovery from 15+ team interviews to customer, pricing, and go-to-market planning; team delivered a final pitch and demo flows.
Sound Transit · UW Partner Project
- Contributed to stakeholder coordination, interview synthesis, and communication-flow mapping for Fare Ambassador perspectives during disruptions.
- Team delivered an FA Insights Kit with disruption and communication maps, an insights report, and coordination recommendations.
Healthcare & service research · University of Washington
- Contributed to a 10-week Exemplars in Global Health usability study with six participants, translating navigation and visualization findings into recommendations.
- Contributed to a four-person study of nursing AI adoption involving four hour-long interviews and collaborative thematic analysis.
BloomWell / MoveRight · Strategy & Management Lead
UW academic project
- Led strategy and management for a four-person team exploring support for independent rehabilitation.
- Supported research and UX design; documented project context, process, and usability findings.
Education
University of Washington — MS, Human Centered Design & Engineering
In progress · Expected June 2027
Western Washington University — Bachelor of Business Administration, concentration in Marketing
Skills & certifications
Product discovery · Pricing & positioning · Go-to-market planning · Usability testing · Semi-structured interviews · Thematic analysis · Research synthesis · Figma · SQL · Tableau · Python
Certifications in UX/UI design, data analytics (SQL, Tableau), and programming (Python).