Protection with control.
The team’s 15+ interviews emphasized independence and privacy. We proposed screening unknown calls before connection. Automatic intervention could prevent harm, but false alarms could also interrupt legitimate conversations.
01 / HeyLily
Independence,
protected.
Scam-call protection that helps older adults without taking away control.
- My contribution
- Product & Entrepreneurial. Positioning, buyer framing, pricing, and go-to-market planning.
- Team context
- UW venture team with a separate project lead and design/engineering contributors.
- Stage
- Academic venture concept
- Delivered
- Team pitch, proposed call flows, and onboarding demos.
Proposed call flow / reconstructed
- ActivateConfirm setup.
- ScreenCheck unknown callers.
- InterveneInterrupt high-risk calls.
- ExplainShow what happened.
A proposed service flow, not a live detection system.
Key decisions.
Separate user and buyer.
I connected product positioning to two needs: older adults want control; caregivers want reassurance. A family offer addressed the buyer without assuming the user would welcome monitoring.
Make the business model testable.
I contributed pricing and go-to-market planning: a free tier, $100/year individual plan, and $240/year family plan. These were adoption hypotheses, not validated demand or revenue.
Outcome & next step.
Connected the protection concept to its users, buyers, and proposed business model.