Connect the brand and interface.
The initial design system linked branding and UI/UX to product strategy, giving the admissions platform a shared design foundation.
12 / Mergen
Product design and strategy for an AI-assisted college-admissions platform.
Product scope / reconstructed
An overview of design and strategy work; no launch or performance claim.
The initial design system linked branding and UI/UX to product strategy, giving the admissions platform a shared design foundation.
Product work connected college-admissions counseling to AI-assisted features, bringing guidance, interface decisions, and technical considerations into the same scope.
The work involved alignment across engineers, researchers, and founders, connecting the product’s direction with the experience it aimed to provide.
Brought brand, interface, and product direction together around admissions guidance.